/fərˈɡɒtn̩/ adj.
Right: more common before the brand. Up: more of today's attention goes to the brand.
Click a row to show only those words in the chart above and show them in the dictionary below.
The 30 largest rises among lowercase words with at least 20,000 monthly brand views. Open dots show before launch; filled dots show 2022.
Across: years since launch. Up: the share of book uses written with an initial capital. Lines show the middle word in each group; pale bands show the middle half.
Small graphs: uses in books, 1900–2022. Dark line: lowercase. Coloured line: Capitalized. Dashed line: brand launch.