Names that fell after the brand
Names that fell against other names popular at the same time after the brand arrived, beyond their earlier trend. A fall after launch does not prove the brand caused it.
Which comparison names?
Choose a name below the chart, use the arrow buttons or left and right arrow keys, or swipe the chart.
Names that got a lift
Names that rose against other names popular at the same time after the brand arrived, beyond their earlier trend. A rise after launch does not prove the brand caused it.
Which comparison names?
Choose a name below the chart, use the arrow buttons or left and right arrow keys, or swipe the chart.
A spike, then a fall
Names that jumped at launch and then fell back. The film or a passing fashion could explain the fall.
Which comparison names?
Choose a name below the chart, use the arrow buttons or left and right arrow keys, or swipe the chart.
Do brands put parents off a name?
How US baby names fared after a product or fictional character took the name. A change after launch does not establish a cause.
US births per million; before launch = 100. Lines: medians; bands: middle half, clipped at 200.
How to read this
Names compared with their peers
Each carousel line is set to 100 at its average in the three years before launch. The comparison line is the median of the matched names.
- At least 75 US births a year on average over both the three years and the six years before launch, 10 comparison names and 1,000 monthly Wikipedia views for the brand or character.
- Comparison names have the same recorded sex, peaked within three years and had half to twice as many births at their peak. Names sharing the first four letters are left out.
- Changes are measured against comparison names over six years before and six years after launch, leaving out the launch year. At least three years after launch and three years in the earlier six years are needed.
- Falling names fell at least 20%, and at least 20% below what repeating their earlier pace of change would give. They also qualify with a fall of at least 40% by ten years after launch, or 2025 if sooner, if their earlier fall was no more than 20%.
- Lifts rose at least 25%, and at least 25% above what repeating their earlier pace of change would give. They also qualify with a rise of at least 67% by ten years after launch, or 2025 if sooner, if their earlier rise was no more than 25%.
- The ten-year checks use the average of the last three years. Earlier change compares the six years before launch with the six years before those.
- Spikes peaked at least 50% above their earlier level in the launch year or the next two years, and passed neither the worst nor the lift checks.
- Each card compares its change over the years around launch with changes in comparison names. There is no cutoff for this percentage.
Aggregate and raw name charts